With headlines and blog posts featuring phrases like 'Karl Lagerfeld likes them young' all over the internet, I assume you knew that it was only a matter of time until I hit the 'new post' button to give my views on the Chanel Spring 2013 advertising campaign.
Shot in New York City, but inspired by Japanese culture, the same Lagerfeld lensed the shots behind the East Asian-based campaign. The shots picture models in remedy-receiving poses set against tatami mats and low traditional Japanese tables.
The reason why the blogosphere as well as the media have been going bonkers over the shots is that it features two underage models, Ondria Hardin and Yumi Lambert (as well as 'veteran' Stella Tennant, but she doesn't seem to matter!) The latter is no reason for controversy and has been applauded for the way she induces certain 'maturity' into the campaign. The former two however have sparked a heated discussion which I find entirely senseless.
Yes, Hardin and Lambert are underage models. Yes, Hardin is wearing a sheer dress and pouting quite suggestively. Yet, yes I still think it's all okay. I can't quite fathom how we even have the guts to denounce the use of both models when all we need to do is to open our Facebook accounts - or maybe head to popular nightlife destinations - to observe underage ladies clad in the skankiest of garments and doing much more than *ahem* pouting. Yeah, you know what I mean.
Whereas, I consider myself to be objective enough to dislike Chanel-born ideas like the very much ridiculous 'Brad Ad' - which I spoke about in this post here - I think it's hypocritical to bash an artistic shoot that's clearly not meant to be vulgar.
I personally feel like both models fit the aesthetic intention of the campaign perfectly, especially Asian European Yumi who adds an instant, palpable oriental touch. Don't even get me started on how I adore the plain background. It just gifts the limelight to the clothing and it looks stunning.
Let's grow up.
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